Who We Are
LifeMap was founded on the firm belief in the importance of forward-looking cash-flow modelling and fair, flat fees.
What sets us apart
We believe financial planning should revolve around your life, not just your money.Too often, a financial adviser will focus on products and investment portfolios. We do things differently by shifting the focus entirely to you, your family, and your long-term goals. True value lies in the planning process itself, not in selling financial products.Through interactive, forward-looking cash flow modelling, we transform complex, jargon-heavy data into clear visual charts that allow you to make informed decisions. Our collaborative approach allows you to see the path to your financial future in real time and understand exactly how today's decisions impact your tomorrow.To ensure our advice is always aligned with your best interests, we operate on a transparent, flat-fee structure. No hidden costs and no conflicts of interest - just honest, independent, unbiased guidance.Whether you are planning for retirement, navigating life’s changes, or protecting your family's future, we provide the clarity and direction you need to move forward with absolute confidence.Meet the Team
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Richard Medlicott
Financial Adviser & Founder
Richard has 20 years’ experience working in financial services, having moved from the banking world into Independent Financial Planning. He is a Chartered Financial Planner and a Fellow of the Personal Finance Society. He is also STEP qualified, meaning he is expertly placed to guide you through the challenges of planning for later life.Richard is a Welsh Speaker and in his spare time he still enjoys lacing up his boots to help coach his boyhood rugby club.
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Gavin Kane
Financial Adviser & Founder
Gavin started working in banking in 2005 and as such has over 20 years’ experience of the financial services industry. Since becoming an Independent Financial Adviser he has qualified as a Chartered Financial Planner. He has spent many years working with business owners to ensure their own needs and the needs of their companies have been met.Gavin is a proud Devonian, and enjoys following his beloved Plymouth Argyle across the country.
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Darren Jacobsen
Financial Adviser & Founder
Darren joined a family firm of IFAs in 2008, and since then has worked in a number of different roles within the industry; from mortgages, to Independent Financial Adviser to managing a team. He is a firm believer in sustainable investing and helping people invest for their future while making a positive impact.Darren is the 2nd Welsh Speaker at Lifemap. He enjoys going for a hike and travelling when not at work.
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